Daniele Minestrini
Architecture and DesignThis is a small selection of content I have produced and designed in the last 20+ years of my work.Have Fun!Retail Work
The key is the ability to understand brand values and ensure those are well represented and executed.
Daniele Minestrini is a designer working across a range of disciplines including
architecture, interior and retail design.
Established in New York since 2006, Daniele Minestrini is the former Director of Architecture
and Store Design for Lacoste and Diesel.
Daniele’s experience and ability to deliver has resulted in an extremely diverse and creative portfolio.
Daniele sets a difference in the market due to his experience in retail and his capability to support foreign brands in the American Market.
- Lacoste World Trade Center
- Architecture and interiors
- Events
- A journey through my worksThis short video summarize some of the projects completed during my first decade of works.
Strategic and Creative. Loyal and Goal Driven.
It's the challenge that motivates me, the pride to see a dream come to life.
I believe in what I do and dedicate all my energies to what I love.
My Mantra has always been: It's kind of fun to do the impossible.
My Passions:
I have always loved the freedom you experience when you ride. I dream when the music vibrates inside of me. I have always loved to build. My ultimate goal is to combine all these passions together.
- EXPERIENCELacosteDirector of Architecture and Store Design for the Americas– PresentIn this role, Daniele coordinates a team responsible to manage architectural and interiors projects for Lacoste in Canada, United States, Central and South America.
The Mission is to build stores, increase the desirability of the brand through an enhanced customer experience.
Create efficiency in processes, costs, planning and communication.Diesel USA Inc. (Diesel)Head of Interior Design Department– Jan 2014Daniele was in this role since september 2006 when Diesel HQ assigned him in United States to coordinate all the Retail, Wholesale and Corporate Projects for Diesel.
In this role he designed retail stores, showrooms, offices, corners.
Coordinated a team of project managers and creatives with the goal to implement and consolidate the brand identity and integrity in the USA.DieselSenior Interior Designer– Aug 2006Design of retail stores, offices, corners, fashion shows, venues for event, set design, product design within the Creative Team of Diesel.Onyx FashionInterior Designer Project Manager– Aug 2001In this role Daniele was in charge of the design of the Retail stores as well as of the design of the display windows. Interesting project to mention is the PJM of the Sets for the MTV Shows "TRL" made in collaboration with ONYX.Istituto Europeo di DesignTeacher– May 2001For IED Daniele held Work Shops on Retail Development Strategy.
For two years he was assistant teacher of Professor Claudio Andreoli in the course of Product Design.Norman Disco ClubResident Deejay Manager– Jan 1999Daniele has exploit his passion for music contributing for years to the success of one of the most famous underground clubs in center Italy. he has played has deejay as well as managed the club, organizing the night and events, concerts and performance. One of his first interior design project was the renovation of the interiors of the Norman Club in 1993. This project opened his career as an interior designer. - EDUCATIONIstituto Europeo di DesignFirst Degree in Industrial Design 1997 - 1999
The 3 years program consisted in courses of product design, architecture, interiors,set design, lighting, illustration, art and design history,
Achievement:
Award best 10 designers
Assigned by the Institute to produce the project for the 1999 Neapolis Music Festival.
Università degli Studi di PerugiaEngineering 1992 - 1996Educational qualifications:
Attended and passed 3 years at the Building Engineering Department.
The program consisted in courses of architecture, structural engineering, mathematical studies, urban planning, technical studies.
Istituto Tecnico per Geometri di PerugiaHigh School Diploma 1970 - 1970
Surveyor and architectural studies
- Projects and References
Projects
- 5th Ave Diesel Flagship Store (New York City) - Project Leader/Creative Concept.
- San Francisco Diesel Flagship Store (San Francisco) - Project Leader/Creative Concept.
- Los Angeles Diesel Flagship Store - Project Leader/Creative Concept.
- New Diesel USA Head Quarters Building (New York City) - Project Leader/Creative Concept.
- New Diesel Kid Head Quarters (Vicenza - Italy) - Project Leader/Creative Concept.
- More then 300 other stores, showrooms, shop in shop, venue design for events with Diesel in USA and worldwide. - Project Leader/Creative Concept.
- Diesel U Music Competition - Design of venues.
- Diesel Kid Retail Concept - Development of the brand image in the fashion retail environment.
- TRL and Roma Live for MTV Shows and Onyx (TV brand and Fashion brand) - Project Manager.
- Norman Club Perugia (Discoteque) - Interior Design.
- 152 Store - Development of Brand Image and store concept.
Awards- 2010 Retail design Institute NY - Best retail Store - 5th Ave Diesel Flagship Store
- CONTACT ME!I'd like to hear back from you!
LET'S CHAT. Feel free to email me or call me at the following: